Inspira Brand Asset Management
I lead ongoing brand management efforts to ensure consistency, clarity, and accessibility across all touchpoints. To empower non-designers and cross-functional teams, I developed and maintain a SharePoint hub that houses core brand guidelines and essential information in an easy-to-navigate format. For deeper needs, I implemented and manage our Brand Portal within AEM Assets, providing scalable access to approved design files, templates, and extended visual assets. This system helps streamline collaboration, protect brand integrity, and support our growing creative ecosystem.