“Enjoy The Silence” Brand Awareness Campaign

Shortly after launching our new Inspira Financial brand, we kicked off our first brand awareness campaign: Enjoy the Silence. As Brand Design Manager, I played a key role in shaping and reviewing creative assets across multiple channels and helping bring the campaign’s central idea to life — that Inspira brings clarity to complexity and makes benefits management feel effortless.

Our goal was to reach plan sponsors and brokers with a message that stood apart in a noisy, jargon-heavy industry. We positioned Inspira as a partner that transforms chaos into calm, helping clients focus on what matters instead of managing constant issues. This tone and creative helped reinforce our identity with consistency and impact.

I worked closely with internal teams and agency partners to bring the campaign to life across digital ads, search, LinkedIn, programmatic display, trade publications, and more. I contributed to creative direction, visual refinement, and creative execution, ensuring everything aligned with our brand strategy.

Results (Jan–Feb):

• Google search ads: 156,091 impressions and 22,224 clicks (644% above goal)

• LinkedIn paid ads: 186,099 impressions and 689 clicks (45% above goal)

• Programmatic display ads (on outlets like CNN, Fox News, and NYT): 8.5M impressions (62% above goal) and 66,000+ clicks (166% above goal)

• Trade publications (e.g., SHRM, Plan Sponsor, Plan Adviser, EBN): 1,066,111 impressions (106% above goal) and 517 clicks (45% above goal)

• Podcast ads on the New York Times network: 291,568 impressions (13% below goal)

The campaign exceeded expectations in both performance and brand lift. From ad placements on CNN and The New York Times to niche trade publications, our reach was wide and intentional. This project connected strategy, design, and measurable impact and marked a major step in establishing Inspira’s presence in the market.