APEX Capital Solutions

Brand Design

I partnered with Apex Capital Solutions to create a cohesive brand system that conveys professionalism, clarity, and trust. From brand identity to web and social media templates, I helped shape how Apex shows up for its clients and partners.

I developed Apex’s visual identity to reflect their expertise in commercial real estate lending. The refined logo, typography, and color palette create a strong, confident presence that feels both professional and approachable.

Web Design

I designed a streamlined website that positions Apex as a knowledgeable and trustworthy partner. The site is clean, intuitive, and purpose-driven, built to guide users through services, build confidence, and encourage next steps. The new layout supports key goals like showcasing services, highlighting transactions, and making it easy to get in touch.

APEX Legal Solutions Sub‑Brand

A cohesive legal extension with its own voice. When Apex launched a legal advisory arm, I developed a sub-brand that felt distinct but aligned. APEX Legal Solutions now has its own visual voice that complements the parent brand, ensuring clarity across all channels.