Alliant B2B & B2C Marketing

B2B acquisition and onboarding materials for select employer groups

Alliant is offered as a benefit to select employer groups to help their employees reach their financial goals. Alliant’s business development team was in need of resources to help with the acquisition and onboarding process of new groups, and in 2020 we worked together to develop a new set of materials that consisted of a video postcard, self-mailer postcard, folder with inserts, and a new PPT presentation.

B2C acquisition website for employees of the select employer groups

Once a company is onboarded communications are launched to their employees to offer Alliant’s product and services. In 2021 I redesigned and developed the cobranded landing page used by 80+ companies.